BEAUTY BOSS: Akash Mehta for Fable & Mane
For Akash and Nikita Mehta, haircare is a family affair.
The sibling founders of Fable & Mane turned the Indian tradition of hair oil massages from their childhood into an Ayurvedic haircare brand that’s quickly become known for efficacious products that strengthen hair and promote growth.
The brand launched during the pandemic with one hero product: HoliRoots Pre-Wash Hair Oil Treatment, a treatment with ashwagandha and dashmool that promotes scalp circulation and strengthens the hair. Through word of mouth and customer reviews, the Pre-Wash Hair Oil Treatment has quickly become a cult-favorite product.
“In India, people pretty much oil their hair daily. But in the Western world, many people had never oiled their hair in their life,” Mehta says of scalp care’s rise in popularity. “It’s wonderful to see people open their minds to the importance of taking care of your hair and scalp.”
Here, Mehta shares the importance of Ayurveda har rituals to the Indian community, his tips for incorporating hair oil massages into your routine, and more.
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What inspired Fable & Mane?
Growing up, my sister and I were surrounded by Ayurveda hair rituals. The name Fable & Mane comes from the rituals my grandma used to do to our hair while reading us incredible fables. Unfortunately, our grandparents passed away, and we started looking to our roots and traditions. My sister and I realized the market didn’t have any Ayurveda haircare brands, so we wanted to create products we could still enjoy with our busy schedules while celebrating our childhood memories.
What are the haircare benefits does Ayurveda offer?
The main thing to know is that Ayurveda is a 4,000-year-old ancient science that’s been passed down for generations. The benefits of being time tested and proven. The ingredients are natural herbs and oils that have been proven to help hair growth and provide essential nutrients to the scalp. It can be especially effective to pair the ingredients with a head massage because it increases the blood flow in your scalp. This is really what we’re trying to bring to the haircare industry: incredible ingredients that are proven to provide essential vitamins and nutrients to your hair, along with the ritual associated with them.
With scalp care rising in popularity, what do you think is one misconception people have about hair oils?
First, it’s important to understand your hair type and the condition of your scalp. Once you have your foundation, next comes figuring out what oils your …….