Tia Mowry, 44, is diving head first into the hair care space.
Since lighting up our living rooms in 1994 — along with her sister, Tamera Mowry-Housley on Sister, Sister — one thing that always allured the star’s fans were those vivacious curls and how she maintains them. Well, the mom of two has heard the call and is officially launching her own natural hair care product line, available exclusively at Walmart starting today. Titled 4U by Tia, the line is clean, sustainable and made with all the products every naturalista will recognize.
When it came to creating 4U, one of Mowry’s top priorities was formulating an inclusive line that would be effective for people with all types of curls and coils. Fortunately for the CEO, founder and creative director of the brand, the diversity she sought began right in her home.
“I take pride in this is a formula that works for hair textures ranging from 2A to 4C,” she told PEOPLE. “It was important for me to simplify my hair care routine or just the routine in general when it comes to curly hair. I have three different textures in this house. My daughter has a different hair texture than I do and so does my son.”
“But growing up with curly hair, the routine has always been so incredibly overwhelming,” the mom to son Cree, 11, and daughter Cairo, 4, continued. “You would have eight different hair care products for all of the different individuals within the household, and I wanted to simplify that. It was really important for me to create a formula that works on all hair textures.”
Adam Rindy
In addition to having the lived experience of a woman of color with curly hair plus her decades-long tenure in the entertainment industry, Mowry knows firsthand what it’s like to be underrepresented in the hair and beauty space.
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